Flowers & Feature!

Many of you may not have heard of "Flowers &" magazine....but we can assure you that it's monthly subscriptions can be found floating around almost every flower shop across the nation. It is one of the industries leading look-books, boasting glossy pages full of ideas, trends, new products and featured flower shops. It just so happens that our shop was chosen to be featured in the May issue!! The magazine is really great, because it is made for florists, and features florists...a constant sharing of ideas. The interview and photo session was so long ago that it was an exciting surprise when the magazines were delivered to the store yesterday!! The well written article captured our feelings about the never-ending balancing act between artistic-creativity mixed with the day to day tasks of actually maintaining a successful business; as well as how the industry is changing and growing as online marketing and social networking become more prominent. We hope to always stay on top of the industries latest trends and teachings, so we can 

always offer fresh ideas to our customers. 

Boston Flower and Garden Show 2012 - The Hats!

The Seaport World Trade Center was alive and bustling as the Boston Flower and Garden Show kicked spring off early! There were about twenty full garden displays, hundreds of vendors, floral design competitions, as well as lectures and demonstrations from the industries top professionals. The theme of this years show was "First Impressions - adding the wow factor to outdoor spaces". Many of the displays did "wow" us. There was everything from flowing waterfalls to sculpted stones, and even live birds! This year we decided to participate in the Florists Invitational. We were given a Styrofoam head, some guidelines, and the rest was left to us....to create a hat to wow the audience. We pictured a garden party in Jamaica when creating our hat, and wanted it to stand out among the crowd! We had so much fun creating the hat, and built it "ready to wear", as you never know when a runway show may appear! 

Twelve professional florists participated in the hat show! We all

started with the same base, and it was fascinating 

to see the different end results! Lots of creativity going on with 

this group!!

Spring has Sprung!

Swing into the shop to cure your spring fever!

Pick up some tulips or a sweet little duck

to adorn your spring setting. 

Holiday Charm

A glimpse of some of our fresh designs for the holiday season!

Call ahead to order one of our featured designs or for a custom order!

"Winter Solstice" starting @ 64.95

Blooms in icy blues and silvers push through the frosty tundra 

for you to enjoy. Succulents sprinkled with glistening snow can 

be planted and enjoyed well after the season. 

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"Snowy Meadow"

Starting at $64.95

Reminiscent of a walk through the forest after a fallen

snow. Shades of green bring energy and life to any table.

The eco-friendly bamboo container can be re-purposed

well after the season. 

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"Birds of a Feather"

Starting at $79.95

Carnations only $54.95

Caroling Cardinals flock together on this royal arrangement

of deep burgundies and reds. The eco-friendly bamboo container

can be re-purposed well after the cardinals have flown. 

Christmas Couture'

"Make it work!" and "You're Out!" were common 

sayings during the creation of our window display this year!

 We had a bit of our own Project Runway right here in the shop! 

We used classic Christmas colors and took them 

up a notch, and when used in the window together,

BAM! They really popped.....sure to wow the judges.

For our Christmas couture

window, we chose crimson, not just because of it's association 

with the holidays, but because of it's attention grasping 

bold qualities. After all, red is more passionate then peridot.

We layered texture upon texture to really draw

the eye further into our monochromatic composition. 

                 

The Bodice flowed into the skirt with a brocade of faux

 poinsettia petals leading into a full skirt of mokara orchids.

Have a Merry...

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Glimpse of Fall and Winter at the Shop!

With the fall season in full swing, and winter upon us, we have
 been slowly saying goodbye to summer, and filling the store 
with seasonal merchandise and handmade goods.
We are busy expanding our selection of fresh flowers 
and permanent home accessories! 

We are also carrying a new line of soaps and lotions,

 made locally in the United States. We decided to give 

you a very small sneak peak of what we have in 

the shop, so you'll have to stop in to see the rest!

 

Royal Wedding in Troy

Often times clients ask Beverly, "Would you be able to create a wedding six or seven hours away?" She often replies, "well, of course!"... despite the difficulty of transporting perishables, leaving the store for multiple days, figuring out where to create the pieces, and worrying about everything being perfect! She then proceeds to book her hotel, hand selects the freshest flowers, and heads out on the road. The excitement of fulfilling a bride and grooms dreams, and showcasing Floral Elegance's work in a new and different location can be very rewarding. It also presents an exciting challenge, leaving the comforts of having everything at your fingertips in your very own shop, and re-creating one.....well, in a hotel room or on a dance floor. Recently Beverly traveled to Troy, Pennsylvania to create a wedding fit for a queen. The colors were soft peaches and creams, accented with rich browns and bright greens. The bride had seen Beverly's work, and pretty much left it up to her to do something fabulous, and that she did. 

 The bouquets were rich in texture including 

dahlia, roses, hydrangea, astilbe, coxcomb celocia, 

hypericum berries, seeded eucalyptus, freesia, cymbidium 

orchids, and even small succulents, which can be planted

after the wedding and enjoyed for years to come.

                                                       

   The Workshop!